It's Aldo Rage!

So, since about January I've been receiving the spring issues of the magazines that I subscribe to. This is exciting for two reasons. Reason #1: I love getting mail. I am a mail monster. If there is an envelope with my name on it in our mail box, then chances are I don't even make it back into the apartment without carefully tearing (with the caution of a 3 year old opening a Christmas package) the envelope open. Reason #2: I love a good fashion magazine. 


Amidst the spreads about color blocking, 70's chic, and bold lips, though, something other things began to catch my eye. These things were spring ad campaigns, and this year they do not disappoint. A good ad campaign is so important because it's all about catching the magazine reader's eye and directing them to the creative vision of your store/product. If the ad is memorable, chances are they'll remember to pay a visit to your store in pursuit of the cute pair of wedges you had so expertly styled or the dress that made the model look flawless. If your store gives off the same attractive vibes as your ads then chances are you, my friend, can ad one more name to that frequent shoppers list.


I love ads that are spunky, well styled, and fun. On the other hand, I also love ads that are artistic, unexpected, and intriguing. I also love an ad with a good pun, but who doesn't, really?


Recently I've been obsessed with one ad campaign in particular, and that is the ALDO spring campaign. Primary colors and an abundance of vintage styled hair, makeup, and clothes make for fun and eye catching 2 page spreads. See for yourself:

ALDO's spring campaign was very successful in my opinion. I have a had a craving to go there ever since their ads graced the pages of my February issue of NYLON. I look forward to the day I rip them out and stick them on my every growing wall of fashion.

until next time

Lo

now listening to: Local Natives-Gorilla Manor (or my favorite cd in the world)